Gocompare founder Hayley Parsons is considering selling the company, The Guardian reports.
According to the paper, Parsons has hired accounting firm Grant Thornton to conduct a strategic review of the price comparison firm, which includes the possibility of a sale.
However, it added that both Parsons and Grant Thornton had declined to comment.
Parsons owns 23% of Gocompare, which is valued at £500m. Insurance group esure, which owns 49% of Gocompare, is rumoured to be interested in the 51% of the company it does not already own.
Esure founder Peter Wood has previously expressed an interest in buying the outstanding stake in Gocompare.
Parsons founded Gocompare in 2006.
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