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Ashbourne Insurance Win at Wembley … the UK’s most outstanding SME Business for “Best Customer Service”

Look no further than independent, family-run broker, Ashbourne Insurance to showcase to other national businesses what it takes to be crowned BEST SME in the UK for delivering outstanding customer service. On Friday 7th December, Ashbourne lifted the trophy at the SME National Business Awards at Wembley Stadium as the winners of the “Best Customer Service” award at a gala black tie dinner for 650 finalists, guests, sponsors and VIPs. The event was hosted by Layla Anna-Lee, last year’s co-host of the Best FIFA Football Awards.

Twenty four category winners and runners-up won at Wembley on Friday, however “Best Customer Service” was decided solely by public vote, offering the ultimate endorsement from first hand customer experience.  Customer service is an ongoing process. Ashbourne won the 2018 title by exceeding customer expectations before, during and after every sale, building long-term customer relationships and providing a service that is consistently outstanding.


Photo Captions: (Left) Layla Anna-Lee, Sarah Smits, Emma Sibthorpe, Leone Richardson, Peter Smits (all of Ashbourne Insurance) with sponsor Martin Wall of Stanair.
Photo Caption: (Right): Emma Sibthorpe, Sarah Smits (Finance Director) and Leone Richardson of Ashbourne Insurance.

Ashbourne’s Managing Director, Peter Smits commented upon receipt of the award:

”We have been privileged to win many awards but this National Business Award recognising our team, against other outstanding businesses who deliver excellent customer service, is the Best! We compete daily with online providers, local brokers, banks and others with big budgets to advertise. Our staff are outstanding at supporting customers and treating them fairly either face-to-face or over the phone, at every part of the customer journey. To have our customers vote for Ashbourne Insurance as the Best Customer Service provider is the ultimate compliment and business differential. Thank you to our staff and customers alike. The service we deliver is the very essence of why individuals and businesses value and choose Ashbourne’s independent advice and have done so for the past thirty eight years!”

One of the SME National Business Awards judge’s said: “Ashbourne …what a shining example of a family business recognising the importance of customer service.”

The SME National Business Awards have been running for two years and offer a credible opportunity to support and help raise the profile of industrious, hardworking and enterprising SME’s Nationally.

Hertfordshire based Ashbourne Insurance offers a wide range of business and personal insurances along with a claims advisory service. It is authorised and regulated by the Financial Conduct Authority (FCA) and has been trading for over 38 years.

For more information visit  Follow on twitter @AshInsServices

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